80% CEO's agreed that one of the major hindrances for growth and scale up is People related concerns. It is not the number of hires which is a headache but that cultural misfit who later becomes a big management problem is the concern, similarly giving incentives is not the real issue but the way it is done so that there are no heartburns later on is the CEO's concern. 90% of MBA's from B Schools opt for careers other than HR, therefore always getting seasoned HR person is an issue. Also sometimes you may have the HR person but the perspective may restrict itself to either too delivery oriented operation HR or much soloed OD intervention. The business need is however to have a complete transformational HR solution which is not only effective but also scientific and applicable in business context.